辉煌GEO优化网，今天启用了OG协议与schema结构化数据标签，这样更有利于AI对网站内容的辨识，对AI搜索优化有所帮助，本文以ZBLOG程序为例，为您讲解如何部署OG协议与schema结构化数据，让你少走弯路：
1.ZBLOG程序的OG协议部署方法
直接在应用商店搜索“OG标签优化(SEO策略)”这款插件开启即可，省去了代码部署的步骤，非常简单，开启效果如下：
2.ZBLOG程序的schema结构化数据标签部署方法
schema结构化数据相关的zblog插件都是收费的，只能代码部署，下面辉煌GEO优化网为你列举了三种不同情况所需的不同的代码，让你百分百部署成功！
第一种情况
schema结构化数据通常需要放到文章页模板（post-single.php或single.php）的</head>的前面，如果你的文章页模板存在独立的</head>标签那么可以使用以下代码：
<?php if ($type == 'article') : ?>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "<?php echo htmlspecialchars($article->Title); ?>",
"datePublished": "<?php echo $article->Time('Y-m-d\TH:i:s'); ?>",
"dateModified": "<?php echo $article->Time('Y-m-d\TH:i:s'); ?>",
"author": {
"@type": "Person",
"name": "<?php echo $article->Author->StaticName; ?>"
},
"publisher": {
"@type": "Organization",
"name": "<?php echo $zbp->name; ?>",
"logo": {
"@type": "ImageObject",
"url": "<?php echo $zbp->host; ?>zb_users/theme/你的主题名/images/logo.png"
}
},
"image": "<?php
preg_match('/<img.*?src=[\'"](.*?)[\'"].*?>/i', $article->Content, $matches);
echo !empty($matches[1]) ? $matches[1] : '';
?>",
"description": "<?php echo htmlspecialchars(trim($article->Intro)) == '' ? mb_substr(trim(strip_tags($article->Content)), 0, 150) : htmlspecialchars(trim($article->Intro)); ?>",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "<?php echo $article->Url; ?>"
}
}
</script>
<?php endif; ?>第二种情况
如果你的网站使用的是文字logo，并且你的文章页模板存在独立的</head>标签，那么需要使用以下代码，这段代码"@type": "Organization" → "@type": "Brand"，移除了logo对象，改用"name": "辉煌GEO优化网"：
<?php if ($type == 'article') : ?>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "<?php echo htmlspecialchars($article->Title); ?>",
"datePublished": "<?php echo $article->Time('Y-m-d\TH:i:s'); ?>",
"dateModified": "<?php echo $article->Time('Y-m-d\TH:i:s'); ?>",
"author": {
"@type": "Person",
"name": "<?php echo $article->Author->StaticName; ?>"
},
"publisher": {
"@type": "Brand",
"name": "辉煌GEO优化网"
},
"image": "<?php
preg_match('/<img.*?src=[\'"](.*?)[\'"].*?>/i', $article->Content, $matches);
echo !empty($matches[1]) ? $matches[1] : '';
?>",
"description": "<?php echo htmlspecialchars(trim($article->Intro)) == '' ? mb_substr(trim(strip_tags($article->Content)), 0, 150) : htmlspecialchars(trim($article->Intro)); ?>",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "<?php echo $article->Url; ?>"
}
}
</script>
<?php endif; ?>第三种情况
如果你的文章模板（post-single.php或single.php）文件内没有独立的</head>标签，而是引用的header内的</head>标签，header内的</head>标签需要使用以下代码：
{if $type == 'article'}
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "{$article.Title}",
"datePublished": "{$article.Time('Y-m-d\TH:i:s')}",
"dateModified": "{$article.Time('Y-m-d\TH:i:s')}",
"author": {
"@type": "Person",
"name": "{$article.Author.StaticName}"
},
"publisher": {
"@type": "Brand",
"name": "辉煌GEO优化网"
},
"image": "{php}
preg_match('/<img.*?src=[\'"](.*?)[\'"].*?>/i', $article->Content, $matches);
echo !empty($matches[1]) ? $matches[1] : '';
{/php}",
"description": "{php}
$desc = trim($article->Intro);
if ($desc == '') {
$desc = mb_substr(trim(strip_tags($article->Content)), 0, 150);
}
echo htmlspecialchars($desc);
{/php}",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "{$article.Url}"
}
}
</script>
{/if}请根据以上说明的三种情况对照自己属于哪种情况，然后选择适合你的代码进行部署，本文由辉煌GEO优化网原创，感谢阅读！
